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Privacy Policy


Privacy Policy

Welcome on our website ( we kindly ask you to read carefully our Privacy Policy, which will be applied whenever you visit our website, surf through its pages or use its services, regardless of whether you purchase any products.

Decisions regarding the aims, processing methods of your personal data and tools used, including the security profile, are made by Opificio Serico Fiorentino srl and will be subjected to Italian law according to Legislative Decree 30th of June 2003, n. 196 (Privacy Code). This Privacy Policy provides all information useful for understanding how we collect and use the information that identifies the users of  

Data Controller

Controller of personal data treatment collected through this website is  Opificio Serico Fiorentino srl, registered office in Italy, Corso Duca degli Abruzzi, 2 – 10128 Turin, Iscr. Reg. Imp., CF and VAT number 07605650014, paid-up capital 100.000,00 Euro (hereafter: “lopificio”): it independently establishes the purposes and methods of data processing, and the implementation of security procedures to guarantee the privacy, integrity and availability of any collected data.

Information on Personal Data treatment

Generally, data is processed to provide the following services available at our website:

registration on, to our newsletter, sharing of your appreciation on your social accounts;
fulfillment of orders and related activities;
managing payments, including fraud control in case of payment by credit/debit card (in such case, data released during the buying process will be sent to the person in charge of anti-fraud check);
handling of your requests: be they technical, commercial, on the progress of your orders and requests for information in a broad sense;
making contact with the managers of our services (Sales Office, Customer Service);
sending, upon your consent, and for marketing purposes, commercial communications through various channels, both electronic and telematic (email, sms) as well as using traditional methods (paper-based mail, telephone). We  remind  you  that,  as  prescribed  by  Art.130,  Subsection  4  of Legislative  Decree  196/2003,  the  owner  may  use  data  to  send  e-mails  advertising  its own  products and services that are similar to those already purchased, unless such use is denied;
sending, upon your  consent,  for  profiling  purposes  to  improve  your  navigation  experience  on  the  site,  commercial proposals which are in line with your interests. Profiling is carried out, for example, through the use of third party cookies. To that end, we ask that you read our Cookie Policy below.

a)    Navigation Data

The information systems, the technical procedures and softwares underlying the operation of this website acquire, even through third parties systems, during their normal operation, some personal data whose transmission is implicit in the communication protocols of the Internet.

Each line of data storage is composed by information such as:

The website from which our page have been called (c.d. “referral”);

The browser, its technical and functional characteristics and the operating system used.

b)    Voluntarily provided Data

You have the possibility to transmit us personal data (e.g. email address, name, address, post code, other personal or not data) in several sections of this website, as well as any other personal data necessary for the purposes of the service and those further granted from you. The sending of these data takes place on a voluntary basis, explicit and voluntary, and involves its acquisition by

The information you provide will be processed by only with methods and procedures necessary to provide the services you required.

Personal Data will be processed by to allow user registration to the website and to fulfil and handle the trading contract eventually concluded with the customer and legal, fiscal or accounting fulfillments to it related, accessory or consequent.

Only if you expressly consent, data may be used to perform statistical analysis, market research and delivery of commercial information on products and promotional initiatives of and / or other companies.

Communications regarding market researches or commercial information on products and promotional initiatives may be carried on by postal mailing, e-mail, telemarketing, SMS, MMS.

Also upon your consent, personal data may be used for profiling, which could be carried out by: a) Processing, in an automated manner, the personal data relating to authenticated users in connection with the emailing service s for both incoming and outgoing email messages; b) Matching the personal data collected in connection with the provision and use of several features out of those made available to users; c) Using other identifiers as necessary to trace back specific actions or recurring behavioral patterns in the use of the available features to identified or identifiable entities. To that end, we ask you to read our Cookie Policy.

When necessary you may be asked additional data, necessary to the distibution of additional services required.

The provision of personal data is voluntary; however, the failure to provide some of them (marked with an asterisk) prevents to provide the required services or to finalize the contract.

The processing of personal data is carried out by officers through manual, electronic and telematic tools, that guarantee security and confidentiality according to best practices.

Personal Data will be stored both on computer media and paper.

They will be registered on database and made accessible to whom work within the company.

Personal Data may also be disclosed to outside parties specifically identified: trading partners, those in charge of logistics, shipping, delivery and return of purchased products; banking-houses, to manage cash in and payments, including providers of electronic payment; consultants and partners charged with, for example, fiscal, accounting and legal assistance, provided that such people shall not transfer to third parties users data; entities providing services for the management of information systems and telecommunications networks of; entities providing control, review, and certification on activities carried out by, even in the customers interests; entities carrying out advertising and marketing on behalf of (within the limits of the consent given by the user).

We would like to highlight that, in case acts as an intermediary, Personal Data needed will be communicated to the Supplier who will treat them in accordance with its privacy policy and will be exclusively responsible for processing thus performed.


By accepting this policy, the user accepts this Privacy Policy and authorizes to process the Personal Data so acquired in accordance with purposes and in the manner indicated. User can give his/her express consent to receiving advertising of products.

User also agrees that Personal Data, acquired in accordance with the purposes and in the manner here indicated, are transferred to third parties, indirectly, in case of transfer in favor of third parties for corporate control and/or in case of merger/demerger or other extraordinary operation of and/or in the event of liquidation of the Company and/or transfer of a business unit to a third party concerning, all or part of the commercial activities of

Right ofaccess, rectification, cancellation and opposition

At any time you can re-read the information and edit the consent previously provided, verify and/or change the status of active services and request additional services.

It is up to the parties concerned the right to exercise the rights of access, rectification, cancellation and opposition provided for them by the applicable legislation, and in particular to Opificio Serico Fiorentino srl by art. 7 of Legislative Decree no. 196/03. also allows the person concerned the right to obtain the cancellation of their Personal Information. In this case, can still retain some of them to fulfill or to cover any legal and fiscal obligations. To exercise the rights given above, just send an email to the following address: or contact (for free) Opificio Serico Fiorentino srl, Corso Duca degli Abruzzi, 2, 10128 Torino.

As stated above, we remind that the user has the right to obtain information about: the source of Personal Data; the purposes and methods of treatment; the logic applied in case of treatment with electronic instruments; the identity of the owner, managers and subjects or categories of persons to whom the data may be communicated or who can learn about as managers or agents.

The user has the right to obtain: updates, rectification or, when interested, integration of data; the cancelation, anonymization or blocking of data that has been unlawfully processed, including data that need not be kept for the purposes for which the data were collected or subsequently processed; confirmation that the operations described above have been notified, even as regards their content, to those to whom the data were communicated or disclosed, unless this requirement is impossible or involves the use of disproportionate means in comparison to the protected right.

The user has the right to object, in whole or in part: for legitimate reasons to the processing of personal data related to him/herself, even when pertinent to the collection purposes; to the processing of personal data related to him/herself for the purpose of sending advertising or direct sales materials or for carrying out market research or sending commercial communication.

Personal Data content

The user is responsible for the truthfulness of the Personal Data communicated or transmitted. assumes that Personal Data are accurate, complete, updated and correct and have been notified by the user or by a person authorized by him/herself.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

·       Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.

·       Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.

·       Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.

·       Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.

·       Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.

·       Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.

·       Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.

·       Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.


How to exercise these rights

Any requests to exercise User rights can be directed to the Owner by mail at These requests can be exercised free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.


Facebook plugins use

This website uses plugins of the provider, held by the company Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. Within those plugins there is Facebook “Like” button, identified by a Facebook logo (thumb-up symbol) or by a further plugin “Facebook social”. Users of our website where the Facebook plugin is installed are hereby notified that a connection is established to Facebook by the plugin, making a submission to your browser conducted will give the plugin will appear on the website. Furthermore, be forwarded by the use of data to the Facebook servers, which contain information about your visits to our website homepage. This has logged for Facebook users the consequence that the user data will be assigned to your personal Facebook account. Once you active as a logged- in Facebook user, the Facebook plugin use (for example by clicking on the "Like" button or use the comment function), these data are transmitted to your Facebook account and published. If you access our website and while logged into Facebook, Facebook recognizes the collected of the component information about which specific page you visit and assigns this information to your personal account on Facebook to. Click for example the "Like" button or enter relevant comments from, this information will be transmitted to your personal account on Facebook and stored there. In addition, the information that you have visited our website, given to Facebook is. More info on Facebook are provided here: This happens regardless of whether you click the component or not. If you want to prevent this transmission and storage of data about you and your behavior on our website through Facebook, please log off Facebook and indeed before you visit our site.

The privacy policy of Facebook gives details of this information, particularly regarding the collection and use of data by Facebook, as well as to your rights with respect to the settings options for protecting of your privacy:

Applicable law

This Privacy Policy is governed by Italian law and in particular by the Code regarding the protection of personal data (Legislative Decree 30 June 2003 no. 196) which regulates the processing of personal data - also held overseas - carried out by anyone who resides or is based in Italy.

The Code ensures that the processing of personal data will respect human rights, fundamental freedoms and individual dignity, with particular reference to privacy, personal identity and the right to protection of personal data.

Security measures

We adopt appropriate security measures to reduce the risks of destruction or loss of data – even if accidental – to a minimum, to impede unauthorised access and illicit types of processing. 
However can not guarantee its users that the measures taken for the safety of the website and the transmission of data and information on it will limit or exclude any risk of unauthorized access or dispersion of data by devices pertinent to users: we suggest you to make sure that your computer is equipped with appropriate software to protect data transmission online, both incoming and outgoing (as updated antivirus systems) and that your Internet service provider has taken appropriate measures for the security of the data transmission online (such as firewalls and spam filters). On each purchase is completely safe thanks to the use of the most advanced technological and coding systems (SSL).


If you would like to have more information about how processes your personal data, we kindly ask you to write an email to the following address:

In order to know your rights and to be informed about the legislation on people’s protection with reference to Personal Data treatment, please visit the website of the Authority for the protection of personal data at

Changes and updates to the Privacy Policy may amend or simply update all or part of the website Privacy Policy, also considering the change in the law or regulations that govern this matter and protect your rights. Changes and updates to the Privacy Policy will be made known to users as soon as adopted and will be binding once posted on the website. We therefore invite you to visit this section often to read the most recent and updated Privacy Policy.

Last updating September 2023